Gen Z —which, according to the Pew Research Center, encompasses everyone born between 1997 and 2012—often gets a bad rap. But ...

A rallying cry for a generation struggling to find entry-level work: “It’s straight quarter-zips and matchas around here.” ...

Young Black men are embracing quarter-zip sweaters on TikTok and are saying it is inspiring a new lifestyle. Some content ...

Nearly two-thirds of Gen Z workers say they bundle business and personal travel, according to a Harris Poll survey conducted ...

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern ...

Callie Holtermann, who covers entertainment, internet culture and trends, combs TikTok — and her own conversations with ...

TikTok? No problem. Cents in a dollar? Eight percent of Gen Z have no clue. Here's how companies are trying to fix that.

Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...

The Technology & Media Outlook 2026 report reveals that Gen Z is using social media platforms for news, a rise in microdramas, and daily routine time.

Although being a “snail” girl is the antidote to years of perpetually hustling under the influence of the girlboss era, it’s ...

But, they have come up with yet another trend, labelled the Gen-Z ‘timeout’. In an attempt to disconnect and calling it ‘healing,’ it has often existed along the many cisterns of the Internet. ‘Study ...