The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Navigating the whirlwind of Gen Alpha trends can feel perplexing, but it holds the key to deeper connections with your teen.

Experts predict that babies born in 2025 and later will grow up deeply integrated with AI. Many will live to see the 22nd ...

Move over, Gen Alpha! As we welcome the magic of 2025, we’re not just starting a new year—we’re also ushering in an entirely ...

The start of 2025 will mark the end of Generation Alpha (generally said to have started in the early 2010s) and the beginning ...

“We have panels in the UK, the US, and even China, and we believe that face-to-face contact is still essential. It’s where we ...

Today, as Gen Z and Gen Alpha come of age in a hyperconnected world, their evolving slang reflects an online ecosystem drenched in pop culture references, viral memes and niche internet subcultures.

From Generation Alpha's COVID-19 influence to Millennial's tech-savvy upbringing, each generation's unique traits reflect the evolving world. Move aside, Gen Z and Gen Alpha—the spotlight is ...

Before them, Gen Alpha stretched from 2010 to 2024, Gen Z from around 1996 to 2010, and millennials from 1981 to 1996. The upcoming generation “will inherit a world grappling with major societal ...