While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the commercials, according to a survey that VegasSlotsOnline provided to Newsweek. More than two in five viewers care more about the Halftime Show, ads and social experience than the game itself, the study found.

The "He Gets Us" campaign was previously a subsidiary of the Signatry, a Kansas-based non-profit organization also known as the Servant Foundation. It now operates under the umbrella of a non-profit organization called "Come Near," which acquired it last year.

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during the 2024 election.