Nio has been expanding its brand portfolio to help it address larger segments of the market and cater to more niche needs.

GUANGZHOU, China — Chinese electric vehicle maker Nio has rolled out its third brand, Firefly, in China, with a European debut set for the first half of 2025 as it aims to win more customers to ...

Moreover, Firefly could also help Nio better compete in Europe ... See our analysis of Nio, Xpeng & Li Auto: How Do Chinese EV Stocks Compare? for a detailed look at how Nio stock compares ...

Chinese electric car brand Nio has revealed its first foray into the budget EV space with its new Firefly sub-brand. Designed for overseas markets, which could eventually include Australia ...

“Firefly is very competitive because it is a product developed with real smart EV technologies, which Nio has been investing in the last decade. We are confident in its product competitiveness ...

Once regarded as one of China’s brightest electric vehicle (EV) stars, Nio has had several near-death ... cannibalisation between them. Will Firefly owners, for example, who may pay as little ...

Once regarded as one of China’s brightest electric vehicle (EV) stars, Nio has had several near-death experiences ... how they are that different and the potential cannibalisation between them. Will ...

and reinforce mass market adoption alongside the upcoming Firefly model this year. The EV subsidies will also play a key role in ensuring NIO’s ambitions to double deliveries in 2025 will be met.

But that’s what many netizens in China have been driven to comment on following the launch of Nio Inc.’s newest sub-brand, Firefly. The electric hatchback was unveiled last weekend at Nio’s ...