Italy's Generali and France's BPCE said on Tuesday they had taken the first step towards creating Europe's largest asset manager by revenue as the industry bets on size to protect profit margins. The

Generali and the owner of France’s Natixis Investment Managers agreed to jointly create a European asset manager overlooking $1.979 trillion.

Generali and Natixis (BPCE group) on Tuesday signed a non-binding memorandum of understanding to create a European asset management giant that will have 1.9 billion euros in assets under management and 4.

Generali and France's BPCE said on Tuesday they had signed a non-binding memorandum of understanding (MoU) to combine their asset management operations aiming to create Europe's largest player by revenues.