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Zoho Corp's homegrown messaging app Arattai has exploded in popularity, with some thinking it can take on WhatsApp in the Indian market. However, some privacy conscious users have now pointed out that ...

Zoho founder Sridhar Vembu says Arattai will adopt interoperable messaging protocols with iSpirt’s guidance, aiming to replicate UPI’s open model and avoid closed ecosystems like WhatsApp.

When Zoho quietly rolled out Arattai, its homegrown messaging app, few would have expected what came next. In just three days, with PM Narendra Modi’s push for using Indian products, Arattai shot from ...

Zoho’s homegrown messaging app Arattai has become an overnight sensation, clocking 350,000 daily downloads within three days and topping the Play Store charts. Backed by government endorsements and ...

Compare Arattai and WhatsApp on features, privacy, and usability. See how Zoho’s Arattai stacks up against WhatsApp’s massive user base and security options.

Arattai and WhatsApp are central to India's digital communication. Arattai, a homegrown app, supports regional languages and low-end devices. WhatsApp ...

Launched in 2021, Arattai had remained relatively under the radar, overshadowed by global giants like WhatsApp and Telegram. Despite being feature-rich, it never quite managed to break into the ...

Arattai, Zoho's made-in-India messaging app, is rapidly gaining traction as a homegrown WhatsApp alternative, experiencing a 100x surge in daily sign- ...

Arattai, Zoho’s made-in-India messaging app, is getting attention as a WhatsApp alternative. But what really matters to you as a user—privacy, payments, and whether your friends are on it—tells a ...

Zoho CEO posted on 'X' saying that Arattai traffic has increased 100X in 3 days, therefore, it is working hard to add infrastructure that can support this traffic.

Zoho has revealed plans to disclose messaging protocols and make Arattai interoperable. But can this happen without end-to-end encryption?