Happy Thursday! Digital attacks are becoming faster and more devastating with AI. This and more in today’s ETtech Morning Dispatch. Programming note: ETtech newsletter team is off today for Dussehra & ...

Jasprit Bumrah Creates History, Emulates Rohit Sharma; Becomes First Player In The World To... What if you were PM during Pahalgam attack, Owaisi was asked. Says ‘ye khwab dekhne ka…’ High BP: Doctor ...

Arattai, Zoho's messaging app, saw a 100x traffic surge following government endorsements, positioning it as "India's WhatsApp." Its survival depends on building strong network effects, integrating ...

Zoho Corp's homegrown messaging app Arattai has exploded in popularity, with some thinking it can take on WhatsApp in the Indian market. However, some privacy conscious users have now pointed out that ...

Zoho founder Sridhar Vembu says Arattai will adopt interoperable messaging protocols with iSpirt’s guidance, aiming to replicate UPI’s open model and avoid closed ecosystems like WhatsApp.

When Zoho quietly rolled out Arattai, its homegrown messaging app, few would have expected what came next. In just three days, with PM Narendra Modi’s push for using Indian products, Arattai shot from ...

This could be a major disadvantage when compared to WhatsApp and other popular messaging apps. Despite the lack of E2EE for standard messages, Zoho markets Arattai as a privacy-first service with all ...

Zoho’s homegrown messaging app Arattai has become an overnight sensation, clocking 350,000 daily downloads within three days and topping the Play Store charts. Backed by government endorsements and ...

Compare Arattai and WhatsApp on features, privacy, and usability. See how Zoho’s Arattai stacks up against WhatsApp’s massive user base and security options.

Arattai and WhatsApp are central to India's digital communication. Arattai, a homegrown app, supports regional languages and low-end devices. WhatsApp ...

Launched in 2021, Arattai had remained relatively under the radar, overshadowed by global giants like WhatsApp and Telegram. Despite being feature-rich, it never quite managed to break into the ...

Imagine chatting with your relatives or buddies on your Android TV during your favorite show without needing your phone. That’s the promise of Zoho’s Arattai. This messaging tool has taken everyone’s ...