This affiliate content is not influenced by our advertising relationships, but AP and Data Skrive might earn commissions from ...

On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options. Much of the criticism was focused on ...

Logos depicting the three nicknames under consideration for the Utah Hockey Club were revealed on social media Monday and ...

Wasatch, named for the Wasatch mountain range in Utah, has been swapped out with Outlaws, the team announced on Thursday. It ...

It appeared Utah Hockey Club had settled on the name for the rebrand it pledged to undergo after its inaugural season before ...

A copyright disagreement between the NHL club and the Yeti cooler company has resulted in the team moving on from that name.

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey ...

Utah Hockey Club has eliminated yet another potential name — replacing it with a new option for fans to vote on.

It is now down to three names for the NHL franchise in Utah. On Wednesday evening, the fanbase in Utah can vote on three ...

The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s ...

Utah Hockey Club announced this week that a public contest to name the team has been narrowed down to the final three options ...

Keeping the existing name, the Mammoth, and Wasatch are the remaining options. The post Utah Hockey Club Puts Name Choice in Fans’ Hands After Yeti Fiasco appeared first on Front Office Sports.