The Volkswagen logo is one of the most memorable car logos around. Everyone knows what it looks like. And at first glance, it ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

How a Logo Can Make Us Remember a Company. Some of the world's most famous and successful companies have extremely memorable logos. Think about the red and white Target target or McDonald's golden ...

Then the league unveiled the logo for Super Bowl 45 in Arlington, Texas, and announced it had partnered with design company Landor, which has handled the design of the Super Bowl logos ever since ...

Perhaps not all home-grown ideas, but everyday things we barely notice, company logos. Researching some of those we see everyday uncovers their hidden meanings or messages. Let’s start with FedEx.

A subtle change on the front of the 2022 U.S. quarters mimics a shift in the design of corporate logos. One change to the U.S. quarter this year has gone mostly unnoticed. The portrait of George ...

After 14 Years, Pepsi Has a New Logo and It Finally Fixes 1 of the Biggest Problems Facing Every Company Your brand isn’t what you say about your company–it’s what your customers see.