In 1972, Unilever acquired the tea brand Lipton and in 1977 Lipton Tea (India) Limited was incorporated. Unilever acquired the tea brand Brooke Bond in 1984 and thus Brooke Bond & Co. India ...

As a measure of backward integration, Tea Estates and Doom Dooma, two plantation companies of Unilever, were merged with Brooke Bond. Then in the year 1994, Brooke Bond India and Lipton India ...

Hindustan Unilever Limited is an India-based fast moving ... Its Foods & Refreshment segment include tea, nutrition drinks and coffee, among others. Its Home Care brands include Domex, Comfort ...

New Commercial Arts, bought by WPP's Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG Tips. NCA beat a strong line-up including AMV BBDO, Mother and incumbent The Calling.

Pukka Herbs has revamped its herbal tea range with five “reimagined” blends in a bid to stem volume declines. The brand, ...

Trapped between two ideologies with no clear route ahead; industry leaders agree that “limbo” is where agencies find ...

High prices, crippling tax rates along with shrinking incomes are forcing this crucial demographic to swallow its ambitions, ...

As part of the partnership, the PepsiCo portfolio of carbonated beverages of Pepsi, Mountain Dew, 7Up, and Mirinda along with Lipton Ice Tea was then sold across all Domino’s restaurants in India.