I have found that using old-school marketing techniques can set your business apart from competitors who are solely focused on digital tactics. Let's bring back the power of tangible goods, personal ...

TheMarketing Homestead Products seriesoffers market gardeners and homesteaders tailored advice for selling their goods. Consider the benefits and drawbacks of joining up with a CSA, renting a farmer’s ...

Entrepreneurs often don't know much about marketing their business. After all, they are good at what they do and chances are that isn't marketing. Developing a successful marketing campaign involves a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

Bespoke Merchandise, a leading provider of branded and custom corporate merchandise, is showcasing how thoughtful promotional products can transform referral ...

The 21st-century economy runs on the art of persuading people to purchase a product or service. However, in recent years, there’s been a gradual transition from traditional marketing to the digital ...

A handful of tools are available to businesses to make sales, including cold calls, catalogs, direct mail, in-person sales and e-commerce solutions. Knowing which method to use is key to bringing in ...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer ...

Today’s marketing strategies center on digital content, and because audiences across demographics rely so heavily on online engagement, that focus has merit. However, enterprise brands and ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...