Businessman Samuel Uy is the president of the Chinese Filipino Business Club Inc. (CFBC) and also serves as the president of Ford Tractor Philippines. In this interview, he explores the various ...

If 2024 felt like the year of weir d for consumer brands with spider donut smut, pretzel perfume, and hot sundae-flavored sparkling water, get ready. Marketing campaigns will likely only get weirder ...

We've all seen the marketing message "handmade with love." It's designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.

In today’s ecommerce landscape, many businesses still rely on traditional pricing methods that often fall short of maximizing revenue potential. Cost-plus pricing, where merchants simply add a markup ...

The digital world is buzzing with claims that SEO is dead, buried by the rise of AI. But the truth is more nuanced. AI hasn’t ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

In today’s digital world, cybersecurity companies face a unique challenge in standing out. Choosing the right performance marketing agency can make a significant impact, helping these businesses reach ...

In a groundbreaking move for the industry, the FDA has authorized the marketing of ZYN nicotine pouches — the first product ...

There is still a place for traditional marketing in modern society since all businesses are unique, and advertising products and services.

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

In Japan, CyberAgent has been a top player in both digital advertising and mobile gaming for many years. It owes its success to its operational knowledge, expertise in digital advertising and game ...

No SCOTUS ruling on TikTok as ban starts Sunday, how tech will help marketers in 2025, creative unions make AI game plan.