India's Gen Z controls significant spending power. They demand authentic brand interactions. Traditional marketing fails to ...

But in recent years, movie-inspired streetwear has exploded in popularity among film lovers, thanks in part to viral ...

In many cases traditional banks still hold advantages in net interest margin, deposit funding, regulatory certainty, and ...

Deep credibility doesn’t just enable a brand to take a stand; it creates a foundation for a strategic retreat. Too often, ...

In 2025, shoppers want endless choice—and exclusivity. According to a 2025 survey from Attentive, 56% of shoppers say members ...

During Kering’s general meeting earlier this month, de Meo officially took his place as head of the luxury group, the ...

VOG has launched its 2025 organic apple campaign with expectations for volumes consistent with last year’s harvest.

MD and co-founder G Shankar Ramm speaks to e4m about how the brand has evolved over the years, the rationale behind its ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Financial experts are debating about a new financial product, with varying perspectives on its role in consumer finance. You’re probably thinking about the current Buy Now, Pay Later debate. But these ...

For FMCG brands, encouraging and amplifying user generated content is a way to build authentic and engaged communities ...