Furthermore, we're encouraged that Amer is decentralizing its innovation and marketing efforts to better resonate with the varied preferences of global consumers. This empowers individual brands to ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

Driven by wellness influencers, aggressive marketing, and a post-pandemic focus, Indian kitchens are witnessing a shift towards health and nutrition. Consumers are increasingly conscious of protein ...

Brand leaders are using cultural nostalgia as a way to connect with audiences, they told Axios at a roundtable discussion ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Trust has always been essential for any brand, but it’s becoming a new, essential currency. The premium on trustworthiness ...

Vimal Sumbly, Head of Premium Business at TVS Motor, reveals how the brand is tapping into India's folk art heritage—not just ...

The traditional kickoff of the category’s biggest season was a disaster for beer, with sales dollars down by 6.4% and volume ...

Traditional marketing encompasses all of the activities used to create consumer value. Under the practice of marketing, advertising is one major tool used to promote products and services to the ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...