India's Gen Z controls significant spending power. They demand authentic brand interactions. Traditional marketing fails to ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

The alcohol-free beer brand, which launches its fourth product today, is pursuing innovation that drives incrementality to ...

Industries Secretary Obaidur Rahman has said India has registered several of Bangladesh’s traditional Geographical Indication ...

A video shows Porsche-branded ghee, leaving viewers amused and surprised by the unusual mix of a luxury car brand and a ...

MD and co-founder G Shankar Ramm speaks to e4m about how the brand has evolved over the years, the rationale behind its ...

Most executives remain unaware about how browser tools evolved into monetization platforms that produce data-driven revenue ...

VOG has launched its 2025 organic apple campaign with expectations for volumes consistent with last year’s harvest.

At a panel discussion at the e4m BFSI Summit, marketers from leading financial institutions shared how they navigate ROI, ...

In a fast-paced retail landscape, success hinges on retailers’ ability to swiftly identify emerging micro-trends before they ...

Three major publishing groups share their insights on the challenges, changes, and opportunities in the highly competitive ...

Agentic commerce is reshaping ecommerce. Learn how AI agents, APIs, and secure payments redefine shopping and what brands ...