Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

Benz’s premium price positioning is a crucial part of building the brand for the future, as well as selling cars today, says ...

Naslab Reserve International, the marketing arm of Nastech Global, announced the launch of Ncore, a new trading bot to assist users in navigating financial markets worldwide. As part of its mission to ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

The traditional kickoff of the category’s biggest season was a disaster for beer, with sales dollars down by 6.4% and volume ...

In the next decade, the companies that win won't just have the best products - they'll also have the best stories.

Nike faces $1 billion tariff hit as sales decline continues. Company plans price hikes and production cuts while launching ...

Driven by wellness influencers, aggressive marketing, and a post-pandemic focus, Indian kitchens are witnessing a shift towards health and nutrition. Consumers are increasingly conscious of protein ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 engagement opportunities.

First Insight has released a new study, revealing that most consumers can’t tell the difference between private labels and national brands.

Vimal Sumbly, Head of Premium Business at TVS Motor, reveals how the brand is tapping into India's folk art heritage—not just ...