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It would be wrong to say TOMS shoes invented the Buy-One-Give-One model when it hit the market in 2006, but students of purpose marketing would agree that it quickly became the best-known company ...
There is an inseparable and transparent affinity between what Toms is marketing and a holistic sense of world health. The kind of good Toms does is simple and basic.
Blake Mycoskie started Toms to help people with its "One for One" donation model. However, Toms had trouble growing beyond its original product.
Toms collaborated with celebrity stylist Jamie Mizrahi on a limited-edition collection of Alpargata slip-on sneakers. The shoes are available in various colors and made with water-repellant suede ...
Slip-on footwear company Toms Shoes is handing ownership to creditors in an out-of-court recapitalization that includes restructuring $300 million in debt and investing $35 million in the business.
Toms Shoes expands 'buy one, give one' to glasses The innovative canvas shoe company will now sell eye wear – and donate glasses or eye care to those in need.
Obviously the concept of giving a pair of shoes away has proven effective marketing for TOMS shoes and its founder, Blake Mycoskie. But what drove TOM’s success is not the “how”–the giving ...
The 32-year-old founded Toms Shoes based on the simple idea that for every pair of his canvas shoes you buy, a pair is given to a child in need.
Today, L.A.-based Toms Shoes kicks off its eighth annual One Day Without Shoes campaign with a new social media twist. Through May 21, if you Instagram a pair of bare feet and tag the photo with ...
Toms has built a popular brand around the buy-one, give-one model. But two critical flaws in that model threaten to undo its social impact and business successes.
Beloved footwear brand TOMS has collaborated with Clare V. on a beautiful collection of summer shoes that are perfect for your vacation.
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