By Hope King. PHILADELPHIA (CNN) --Tinder wants people to never stop swiping.The mobile dating platform rolled out a new social polling feature on Wednesday that lets iPhone users swipe left or ...

The app — Tinder — was first available on the iPhone and recently became available for Androids. It’s fun, it’s cool, it requires very little effort, and … it may lead you to some fun ...

The option to subscribe for a Tinder Gold membership comes on top of the app’s longstanding “Tinder Plus” upgrade, which ranges in price from $9.99 to $19.99 per month.

For the uninitiated, Tinder is a mobile dating app that allows users to locate other singles in their geographic area. Users fill out a brief bio and upload photos.

Despite a steep rise in subscriptions, Tinder is facing heavy competition from apps such as Bumble, which requires the woman to make first contact once matched. In August 2017, Match Group ...