Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

In January, Puma announced a team-up between various versions of Ball’s signature line of MB (Melo Ball) basketball sneakers and one of the most recognizable brands in pop culture, the Teenage Mutant ...

Basketball fans and players alike have been anticipating Caitlin Clark's basketball shoe since she was in college. Clark ...

Giannis Antetokounmpo is one of the best basketball players in the world, and grabbing a pair of Nike shoes associated with such a superstar would usually cost over $100. But Nike is selling Giannis ...

Nike NIL athlete AJ Dybantsa debuted the basketball shoe on the court during the brand's Future Game experience, and it was ...