In the eyes of children, toys are toys. They’re not limited or categorized by gender. Target is taking cues from their youngest consumers by removing all gender-based signage in the toy sections of ...

Target’s decision to eliminate “boys” and “girls” signs from its toys and bedding departments makes a bold statement: Gender stereotypes and gendered marketing are passé. Many parents have spent years ...

"Batman v Superman: Dawn of Justice," the latest feature film from Warner Bros.’ DC Entertainment unit, is an unqualified commercial hit. The movie grossed $166.1 million in its opening weekend, ...

After a tweet showing a sign in a Target store that distinguished between "building sets" and "girls' building sets" sparked a social media firestorm earlier this summer, the Minneapolis-based ...

Abi Bechtel is a freelance writer and MFA candidate at the University of Akron. One afternoon at the playground a few years ago, my then 5-year-old was hot, dusty, and flawless, with red glitter ...

Say goodbye to the pink and blue toy aisles at Target. The retailer is moving away from segregating its toy department. “Over the past year, guests have raised important questions about a handful of ...