However, its long-term opportunity looks to remain intact.

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on the Shelf, and the world of characters known as the Santaverse, is celebrating 20 years of magic.

If you've decided that 2025 is the year that you start the tradition, here's what you can do to get started! This post ...