In 2022, the photo-sharing app surged in popularity, won Apple’s “App of the Year,” and even earned its own SNL skit. Once a day, at a random time, users were prompted to post a picture of whatever ...

Social media platform BeReal today (April 10) announced the launch of its native advertising platform in the United States, per details shared with Marketing Dive. Over 200 advertisers have already ...

BeReal's new owner, Voodoo, faces a user backlash after it brought ads to the app. BeReal has been shedding users since taking off during the pandemic. Voodoo aims to reach 100 million daily active ...

BeReal has been affected by a wave of layoffs following its acquisition from Voodoo. The social media app's COO Romain Salzman shared on LinkedIn that 28 employees across its engineering, QA, and ...

Around 28 staff at photo-sharing app maker BeReal have been hit by layoffs just weeks after the acquisition of the company by hypercasual and hybridcasual games publisher Voodoo. BeReal COO Romain ...

But earlier this month French video game developer Voodoo acquired the app for more than $535 million, giving it a fresh jolt of life. For everything that’s gone wrong at BeReal, with brands fleeing ...

Alex Yazdi knows his work is cut out for him. Earlier this week, his company announced that it acquired BeReal for €500 million, ending a chapter for one of the only social networks founded in the ...

In between Elon’s pay package, Apple’s developer conference, and the surprise end of Likes on X, something really weird happened this week: BeReal, the quirky social media app, was acquired by Voodoo, ...

Mobile game publisher Voodoo has acquired the "anti-Instagram" app BeReal for €500 million ($537 million). Voodoo, known for its free-to-play mobile games filled with ads, sees this acquisition as an ...

Voodoo has acquired social media app BeReal for €500 million. Founded in 2019, BeReal sees users receive notifications to share photos of what they're doing within a two-minute window, which disappear ...

Game publisher Voodoo (known for free-to-play mobile titles stuffed with ads) has bought the social platform BeReal (known for a scorching hot 15 minutes of fame in 2022) for €500 million. Although ...

Voodoo, the hypercasual mobile games publisher behind Helix Jump and Crowd City, among others, announced today that it has acquired BeReal for €500 million, or about $537 million. Voodoo reportedly ...