Wow, 2025 was quite a year for advertising, wasn’t it? It felt like brands were really trying new things, pushing boundaries, ...

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year ...

Three of the most closely watched hedge funds on Wall Street added aggressively to their Netflix (NASDAQ:NFLX | NFLX Price ...

Q1 2026 with a lot of clarity. The focus is on pricing, ad momentum, and content engagement. After the company walked away ...

The Star, for example, is owned by McClatchy. A case study published on Nota’s website said McClatchy implemented a ...

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...

The actors of Fox‘s reboot of the popular lifeguards-and-love series “Baywatch” will get some assistance on land as they go about their ocean-based rescues. Fox has struck a season-long sponsorship ...

LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV. It has signed a partnership with adtech company The Trade Desk. It means The Trade Desk's clients can use LinkedIn ...

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance. The measurement firm said sports accounted for 29.2% of ...