Plenty of viewers will be tuning in to see whether the Kansas City will pull off a threepeat against the Philadelphia Eagles, ...

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! the 2025 Super Bowl commercials failed to live up to the hype — and the hype is at the root of the problem.

Anheuser-Busch InBev brings back its famous Clydesdales for a Super Bowl ad celebrating the American spirit. Despite political tensions, a nostalgic theme prevailed with celebrity appearances. AI ...

This year’s Super Bowl marked the end of the Kansas City Chiefs’ two-year winning streak in the National Football League’s ...

This thing has some serious heavy hitters, including WNBA elites Caitlin Clark, A’ja Wilson and Sabrina Ionescu, tennis great ...

As the Philadelphia Eagles and the Kansas City Chiefs hit the field in New Orleans, a parade of silly ads will hit the ...

A year before Lady Gaga performed the Super Bowl Halftime Show (where she also seriously delivered), Mother Monster belted ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

T here are two kinds of people: people who live and breathe professional American football and those who watch the Super Bowl solely for the halftime show. (I mean, come on, the f ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...