Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...

We’ve seen campaigns that make us laugh, some that make us think, and others that just feel right. It’s a wild time to be ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Social media advertising has evolved into one of the most dependable and cost-effective ways to promote a business, build ...

Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

American football star Colin Kaepernick taking the knee at an NFL game in protest at police brutality was a landmark political event of the 2010s. And to reflect this growing movement, Nike released ...

As shoppers begin dash to the mall and add gifts to their cart, there’s one one key sign that the holidays are within grasp. It’s not Santa’s sleigh, nor twinkling lights, but rather the campaigns ...

Human attention span: 12 seconds in 2000. Just 8 seconds by 2025. Two companies sell identical products. One publishes a feature list. The other creates an interactive story with real customer ...

A California ballot measure allowing Democrats to enact a friendlier set of congressional lines in the Golden State has passed, delivering Gov. Gavin Newsom (D) and his party a major win amid the ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...