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Packard merged with Studebaker in 1954 to try to buoy their fortunes, but it wasn't enough. Studebaker retired the brand just a few years later.
But when the company folded, a pair of irrepressible Studebaker crazies—Nate Altman and Leo Newman—dumped their worthless Studebaker-Packard dealership and bought the rights to produce the Avanti.
From the July 1976 issue of Car and Driver. You remember Studebaker. Studebaker. Twelve years ago, Studebaker-Packard flunked out of the new-car business. It was high time, too. Yet 1964 ...
You remember Studebaker. Studebaker. Twelve years ago, Studebaker-Packard flunked out of the new-car business. It was high time, too. Yet 1964 Studebakers are still being made back home in South Bend, ...
You remember Studebaker. Studebaker. Twelve years ago, Studebaker-Packard flunked out of the new-car business. It was high time, too. Yet 1964 Studebakers are still being made back home in South Bend, ...
From the Ford Nucleon to the Studebaker-Packard Astral, these vehicles failed to progress past the prototype stage in the 1950s and 1960s Greg Daugherty - History Correspondent A nuclear-powered ...
Trouble was a mild word for Studebaker-Packard’s plight. Instead of the strengthening expected from the October 1954 merger, the combined company has been losing money heavily.
Furthermore, Studebaker acquired Pierce-Arrow, one of the "Three Ps" of American luxury, along with Packard and Peerless. While it remained independently manufactured, Pierce-Arrow models gained a ...