Alphabet’s Google is sparring with Texas and other states over the contours of an upcoming trial that could expose the ...

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Google Play Protect could soon scan Progressive Web Apps (PWAs) during installation, enhancing security against phishing ...

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

President Donald Trump is reshaping a student loan cancellation program into what some fear will become a tool for political ...

Artificial intelligence powerhouse OpenAI will likely add advertising to ChatGPT, a move that would pressure Google stock, ...

Ads on Google TV have become obnoxious, but I found a solution: a third-party Android launcher that does the basics and ...

Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently ...

Marketers, industry watchers see AI overviews as an opportunity to insert machine-readable, structured content in Search ...

Last month, we spoke with a marketing director at a major consumer goods brand who was drowning in retail media complexity. I spend half ...