The new 12Cilindri is a big car, in every sense (4.7m long, 2.1m wide), part of Ferrari’s purest bloodline, that of the front-engined GT. The company’s earliest products followed this typology, and ...
The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...