Also at CES was Chamelo's Chief Brand Officer, former New York Knicks player and two-time NBA All-Star Stephon Marbury. Unlike some other celebrity endorsements or collaborations,

There's a new pair of smart glasses on the block, and although they come with a built-in display, they're nothing like Google's failed glasses of yore. At CES 2025's CES Unveiled event on Sunday, Shenzhen-based wearable technology startup Halliday unveiled the Halliday Glasses, a $489 pair of spectacles with a tiny screen embedded in the frame.

The problem with a lot of smart glasses and headsets is that it isn’t always designed with users with prescription glasses in mind. Halliday is challenging that narrative with its new smart glasses that the company unveiled at CES 2025.