So, what’s actually in the green powder? A typical one-gram serving of matcha powder (about half a teaspoon) is a nutritional ...

Koicha usually draws inspiration from Asian flavors to mix with its matcha, which is sourced from Japan. Baristas have ...

The Japanese tea ceremony, or Chanoyu, is a centuries-old ritual that symbolizes harmony, respect, purity, and tranquility ...

Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic ...

Matcha has been a staple of Japanese tea ceremonies for centuries, but it has recently gained global popularity. But just because matcha is popular does not mean people are preparing it the way it is ...

Urasenke Tea instructor Wendy Soen Lin, who has been “studying tea” for almost two decades, is fighting to keep matcha’s traditional way of creation alive. Urasenke is one of the main schools of ...

TikTok has helped propel the green tea powder into the next big functional ingredient. But the explosive demand is straining ...

I’ve had the pleasure of visiting Japan twice in the recent past, and it’s quickly become one of my favorite places in the ...

The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has ...

Discover the potential benefits of green tea for weight loss and metabolic diseases. Learn how this ancient beverage may help ...