The Japanese tea ceremony, or Chanoyu, is a centuries-old ritual that symbolizes harmony, respect, purity, and tranquility ...
Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and ...
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The Drinking Culture of Japan

I’ve had the pleasure of visiting Japan twice in the recent past, and it’s quickly become one of my favorite places in the ...
Matcha – bitter-tasting, traditional Japanese green tea – has landed a spot on the menu of almost every cafe across the country, with the popularity of the trending drink quickly skyrocketing ...
You may think iced and cold brew tea are essentially the same based on their names, but they have enough differences to truly ...
A plant extract altered muscle metabolism in guinea pigs, improving glucose-related processes. Green tea has long been valued ...
Matcha has been a staple of Japanese tea ceremonies for centuries, but it has recently gained global popularity. But just ...
A Global Perspective in 2025 1. Japan’s Ritualistic Matcha Ceremony In Japan, tea isn’t just a beverage; it’s a cultural art ...
Matcha, a finely ground green tea powder, is fast gaining popularity in Kiwi cafés due to its unique colour, antioxidants and ...
Japan is a country where centuries-old traditions coexist harmoniously with cutting-edge modernity. From the neon-lit streets ...
Tea contains antioxidants and other powerful plant compounds that can help reduce the risk of disease and help you live a ...