Louisville creative agency leads Alfa Romeo campaign
TKT/COLLAB, a Louisville-based full-service creative agency, along with another local agency and local production house is ...
Hotwire Global Announces AI Lab to Add More AI Consulting, Development and Tools
Hotwire Global, the global communications and marketing consultancy including Hotwire and ROI∙DNA, today announced the evolution of its AI innovation team to form a global AI Lab. This initiative will ...
‘Share a Coke’ is getting a Gen Z glow-up for 2025
Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal. Jon Springer covers sports ...
Mars bets big on its ‘sleeper’ brand Twix with $2m campaign
The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...
Twix’s new global brand platform will show new generation of shoppers can ‘have it all’
Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it ...
The top 5 creative campaigns to know about right now
Beyond those two spots, we had three other notable campaigns that went beyond messaging to explore meaningful acts in the ...