Sometimes the best print ads are the simplest. Ads that make the viewer double-take with a smart and striking subversion of a ...

What if I told you that a local heating and cooling company has increased their sales every year they’ve advertised in our newspapers or that a local theater company knows when our newspaper featuring ...

The government has decided to revise the rates of advertisement by 26%. The media rates for print media per sq.cm. for one lakh copies of dailies in the black and white advertisement have been ...

While the halcyon days of print are behind it, the channel still holds relevance and trust with those consumers who still use it, particularly as when attention is won through the channel, it tends to ...

Following the Centre’s proposed 26% print advertising rate hike, state governments are expected to revise their DIPR rate cards upward, a move that, media buyers say, could add at least Rs 450–500 ...

It’s silly. It’s sassy. It can’t spel too good. But Dunkin’s Spidey D doughnut campaign may soon enter the canon of the Canton-based company’s most memorable marketing moments. Spidey D what, you ...

Obviously, most people know Apple as the company that makes the iPhone. That makes sense, the iPhone—after all—is the single most successful consumer product in history. It’s the reason Apple is a $3 ...

Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac.

How’s the saying go? “What goes around comes around.” That works for karma and trends of all types. Vinyl records, flared jeans, and print advertising have seen their heyday, decline, and glorious ...