Pricing for market penetration is essentially the opposite of price skimming. Instead of starting high and slowly lowering prices, you take over a market by undercutting your competitors.

For years, self-checkout lanes have been a common sight in supermarkets across America, promising speed and convenience. But ...

As an Australian who wrote about the demonstrations while on campus, I gave my phone a superficial clean before flying to the ...

In today’s tech-driven world, protecting our personal and financial information has become more crucial than ever. As we rely increasingly on credit and debit cards embedded with RFID (Radio Frequency ...

Neovera has acquired Greenway Solutions, a Charlotte-based fraud red-teaming vendor serving top banks, to expand its cyber ...

You may think you're safe because your car has an alarm, but thieves know how to bypass the system ... and start your car ...

Walmart's recent decision to eliminate self-checkout lanes in select stores, such as the one in Shrewsbury, Missouri, might ...

The energy surrounding a commercial real estate deal is palpable. It represents growth, opportunity, and a significant ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Take a look at your competition. What kind of pricing strategies do they have and what is the perceived quality of their merchandise. Consider Abercrombie and Fitch and Aeropostale. In one ...

Beijing has pushed back against criticisms over China's industry overcapacity and cheap exports but the price war is ...