The rise in ultra-premium whiskey sales is considered a counter trend in the spirits industry as a whole, and whiskey in particular. The volume of sales in the ultra-premium category is up 14 ...

However, for those of you who prefer to raise a glass rather than skip it, there are some exciting trends in the world of ...

Tequila increasingly looks to the world of fashion for inspiration and for customers. Recently I spoke with Don Julio's ...

AgaveLuz Organic Blanco Tequila is more than a premium spirit – it’s a commitment to the planet. Every bottle reflects the brand’s dedication to sustainability, from the fields where its agave is ...

and 1,500% growth in super-premium brands in that same time frame, according to the Distilled Spirits Council. “The premiumization of the category has significantly increased consumer interest ...