Pop-Tarts have dominated the breakfast snack market for decades. But the ubiquitous treat almost lost the pastry race to a relatively unknown competitor.

The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI.

With the ad landscape saturated with obsessively curated messages, embracing some silliness offers a unique opportunity for brands to break free from the predictable and spark genuine delight. Rather ...

Nargisse Benkabbou’s ras el hanout chickpea and spinach stew is sustaining, inexpensive and full of rich, captivating flavors.

These make-ahead breakfast recipes come together in just three steps or less, for an easy and delicious way to start your day.

fall leaves, popcorn, coffee, a cozy blanket, a computer, and a sign that says "movie night" - Okrasyuk/Getty Images Everyone loves that time of year when you can finally break out the soft sweaters ...

From flaky biscuits to tangy panna cotta, these smart and satisfying recipes make the most of every last drop of leftover buttermilk.

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Republican Breaks with His Party: ‘Weak Leadership’ Tony Stewart Issues Update After Horrific NHRA Crash In Pennsylvania ‘The Love Boat’ cast sets sail again with reunion: The stars then and now Trump ...