In the world of research, the use of quantitative research methods, sometimes also called the positivist approach, is the dominant paradigm. Qualitative research, on the other hand, is based on a ...

Qualitative studies have a paradigm that is different from quantitative research and its paradigm ontologically, epistemologically, and methodologically. These differences are reflected in the design ...

Based on a phenomenological paradigm, qualitative research refers to observation and analysis of data that are not predetermined by the researcher. It assumes that reality is socially constructed ...

He was based in the USA and I was not. I had conducted qualitative market research projects for Jim's company for a number of years. Things ...

The historical and philosophical issues undergirding qualitative research; Paradigms; Sampling procedures; Types of measurement error; Methodologies appropriate for educational research; Recent ...