"Amazing looking shoe, amazing design, amazing fit, and an amazing price. I love this shoe. I love this product," says one ...

The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

Philadelphia Eagles running back Saquon Barkley wore Nike LeBron cleats against the Washington Commanders in the NFC ...

Nike have delivered on their Caitlin Clark promise. The shoe-giant announced that they will release a signature shoe and logo for the 22-year-old and the plans behind it are ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

Nike has already begun rolling out its 2025 NBA All-Star sneakers for the big weekend in San Francisco, California. Phoenix Suns forward Kevin Durant and Los Angeles Lakers forward LeBron James ...

Despite how the season ends up going for LeBron and the Lakers, James definitely has a lot to look forward to when he decides to hang up his shoes, including looking over his investments in E1 ...

USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

Pleading on behalf of Los Angeles sports fans, Kimmel asked the Boston star to “go a bit easy on” the Lakers during their ...