Oregon legislators are currently weighing the potential impact of a proposed law that would restrict the NCAA and other ...

Football legend Deion Sanders' first signature Nike shoes are dropping in Dallas Cowboys colors on October 31, 2025.

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Two Wyoming families who have rooted against each other on the basketball court in their home state ran into each other ...

Orlando Pirates' promising youngster Moahu Nkota said he calls on several teammates for advice after breaking into the senior ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

No. 1 USC is playing its first game since JuJu Watkins suffered a season-ending knee injury, facing Kansas State in the Sweet 16. Follow live updates.

USC made sure JuJu Watkins had a presence on their sideline for Saturday night’s March Madness match-up. The injured ...

Kennedy Smith stepped into the void left by injured star JuJu Watkins, scoring 19 points to help Southern California hold off ...

Jeremy Fears Jr. led Michigan State to a 30-win season. The other three Tom Izzo point guards who did went to a Final Four; Fears is one win away.