The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

Fox News Channel's coverage of the inauguration of President Donald Trump and Vice President JD Vance dominated the ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

Monday's ceremony follows the usual pattern for presidents beginning a second term. Donald Trump ‘s second inauguration as ...

The Nielsens, which measure listener share, come out twice a year in the Boise market. Because they rely on human beings to ...

Nielsen and Company, which has long measured TV ratings, has released a new report on the impact of entertainment streaming services. While customers have flocked to streaming services and mostly..

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

If you’re a fan of blight and violence, you can probably do a lot worse for yourself than spending a few hours watching NFL ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...