But Nvidia is showing that it's willing to be a bit more aggressive on price. On Jan. 6, the company unveiled its latest GeForce RTX 50 cards, and what took some analysts by surprise was that many of them will be priced lower than the previous RTX 40 series, despite offering significant performance upgrades.

The most powerful of Nvidia's newest Blackwell graphics cards is a " beast ." Review after review has brought up benchmarks showcasing that when it comes to gaming, the RTX 5090 blows its predecessors and other graphics cards away. However, it appears that for many consumers, the RTX 5090 is overkill.

Nvidia GeForce RTX 5090 is here, setting a new benchmark for graphics cards. With a 32% power increase over its predecessor, the RTX 5090 promises unmatched performance, making it a game-changer for gamers and creators.