Utah Hockey Club Can Overcome Trademark Hurdle

Utah Hockey Club’s first ‘Yeti’ application was rejected. What does the NHL franchise do next?
The Utah Hockey Club's initial application for 'Utah Yetis' was rejected. But the franchise still has options.
Utah Hockey Club’s bid to trademark ‘Yeti’ for team name hits snag
The application had sought to use the name for apparel such as T-shirts, jerseys, sweatshirts, sweatpants, hats, scarves, gloves and leggings.
Trademark Issues Putting Utah Hockey Club's Identity in Peril
In a memo dated Jan. 9, the USPTO denied the trademark application for “Utah Yetis,” citing potential consumer confusion with other similarly-named brands. “The singular or plural form of a registered mark is essentially identical in sound, appearance, meaning, and commercial impression,” the USPTO explained, regarding the "Yeti" moniker.
Utah Hockey Club denied from using 'Yetis' by trademark office
The Utah Hockey Club is without a permanent name in its first season since moving from Arizona to Utah, but it’s not without effort.
'Utah Yetis' refused by trademark office as NHL team name
Utah Hockey Club said it still expects to announce a permanent name and identity before the 2025-26 NHL season despite having "Utah Yetis" refused by the U.S. Patent and Trademark Office.
14 Options for Utah Hockey Club's Team Name With 'Yetis,' Other Finalists in Limbo
According to The Athletic, Utah Hockey Club was denied because "the mark is primarily geographically descriptive." The Outlaws and Mammoth were flagged due to clerical errors but

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