Spring Health reports a rise in "micro-retirements" among young professionals, highlighting burnout and the need for better ...

Actor Karanvir Bohra is exploring micro dramas with Pocket TV's Ek Tha Deewana. The vertical format challenges traditional ...

Prior to this, he was spearheading the brand and marketing strategy for Eshtory, an original audio storytelling platform, as ...

We spoke with Gregory Rogers, Creative Director and Game Director of The Haunting of Joni Evers, about the game and why ...

Indian brands are shifting from a ‘one-film-for-all’ paradigm to hyper-targeted campaigns that speak directly to niche tribes ...

Micro dramas, short chapters of romantic dramas, have helped supply more jobs to the struggling entertainment industry. But ...

One tactic is the incremental method, which involves smaller increases over time rather than a significant jump all at once.

2026 will be a pivotal year, requiring brand executives and thought leaders to look beyond the surface and mere algorithmic ...

Actress Donal Bisht Reflects on her 2020 Micro Series “Tia & Raj” — Says, “Happy to see We Were 5 Years Ahead of Time!” ...

“Celebrate Mattel’s incredible 80th anniversary with fun Micro Teenies plush assortments stylized in their iconic brands that ...

Four in 10 consumers say that watching social media videos and streaming services counts as 'watching TV', and that rises to ...

On the other hand, the rise of ultra-short war dramas on Douyin — China’s domestic version of TikTok — and other platforms represents both an innovation in storytelling and a subtle dilemma for the ...