I remember the first media plan I ever put together. It was a super-detailed PowerPoint deck accompanied by a highly detailed spreadsheet that truly impressed my boss, but which no one would recognize ...

The deal adds planning and optimization tools for better audience targeting across broadcast and streaming, Locality said.— ...

If you thought the path to purchase was messy before, AI just showed up with a machete and a strong opinion. New research from Publicis Commerce and Emarketer suggests that shoppers are not just ...

BATON ROUGE, La. (AP) — In a pivotal moment that underscored how powerful and immersive social platforms can be for children and teens, a jury in California this week found both Meta and YouTube ...

Why serious video strategies now extend into out of home (OOH). Video budgets are expanding. Performance expectations are intensifying. Premium supply is tightening. Marketers continue shifting ...

Martin Sorrell has a lot on his mind: artificial intelligence, media transparency, the Iran War and tariffs, to name a few points of friction. The founder and executive chairman of S4 Capital, which ...

As he seeks to retain his U.S. Senate seat this fall, Ohio Republican Jon Husted has been unable to escape the shadow of a ...

The Czech culture minister angered the opposition and media freedom watchdogs with a plan presented Tuesday to fund public ...

The Czech government’s plan to scrap public broadcasting license fees and replace them with state budget funding has sparked ...

The proposal sets new restrictions on children's social media accounts and allows parents to have greater control over online ...

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.