StreamNext event featured global marketing leaders like Sir Martin Sorrell, Benedict Evans and prominent entertainment ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

Roll back something like a decade or more, and you might just return to a time when Amazon Prime felt like one of the best ...

Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the British ...

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon ...

Social media has emerged as a key platform for drivers to showcase their personalities and connect with their audience. The ...

You can now watch a broad selection of PBS programming on Amazon Prime for free even if you don’t have a subscription. Though ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

Amazon UK boss Chris Bird talked Mr Bates Vs The Post Office, Lord Of The Rings and commissioning budgets at an RTS session.

Wall Street analysts are optimistic about Amazon's earnings season. Needham analyst reiterates Buy rating & $250 target, ...

Beast Games may have shattered streaming records, but the show's true significance lies in what it reveals about Amazon's ...

Prime Video is one streaming service that I don ... Although I suspect it will fade into the shadows due to minimal marketing and its lack of top 10 quality, I still think it’s worth a watch ...