As mobile usage steadily increases, smartphones are a key part of modern businesses. Small business owners and freelancers ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

While the human touch is a must-have in this trust-based business, utilizing technology, particularly digital marketing, is ...

1. Reimagine the ROI of customer service. The true value of AI-first customer service goes beyond cost reduction; it enhances support quality, scalability, and overall business impact. Savvy support ...

Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its first ...

Once viewed as cost centers focused solely on efficiency, contact centers are now emerging as pivotal value centers that enhance brand loyalty and lifetime customer value. Is AI helping? You bet.

While marketing traditionally owns customer experience, today's CX challenges demand involvement from operations, finance, HR ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

If contractors want to find the marketing agency that’s the best fit for them, they have to know and communicate their goals ...

It is certain that every industry, including digital marketing as one of the most significantly transformed sectors, is being ...

From a senior executive’s point of view, the increasing reliance on AI for data analysis, customer segmentation, and personalized marketing campaigns raises concerns about the balance between ...

"Her extensive experience in marketing, brand management, and customer-centric strategies ... than 25 years of experience in the financial services industry. Most recently, M&T said Phillips ...