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MarTech on MSNMarketing on LinkedIn: What you need to knowFully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...
Kenvue has five brands that generate over $1 billion in sales—Johnson’s, Neutrogena, Listerine, Tylenol, and Aveeno—as well as a number of brands that generate over $400 million in sales: Nicorette, ...
As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...
Marketing example (Les Binet-style): Long-term brand building primes an audience emotionally, while short-term performance-focused campaigns convert that primed audience into buyers.
Your 2025 Marketing Playbook — with 33 unique real estate marketing ideas to help you get more clients, listings & closed deals in 2025.
Discover what experiential marketing is, how it works, and why it's key to customer engagement. See real examples and tips to boost brand experience.
Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.
To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. First, determine ...
Estee Lauder and Microsoft are building a generative AI ecosystem to gather data, identify trends, build marketing assets and inform research.
What is data-driven marketing? Data-driven marketing is a strategy that uses data insights to inform and optimize marketing decisions. This data can include customer interactions, behaviors and ...
Whether you're an agency or client-side marketer, we have your go-to guide for enhancing your B2B content marketing strategy with expert advice.
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