AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Lo and behold, now that the Red Sox are back to being a good baseball team, their business is also on the mend. Attendance, ...

The October 9 initiative launched in 2022 by the American Society on Aging (ASA), a national membership organization.

What makes the best use cases for AI so effective is not the technology itself, but the way it enhances creativity and ...

For FMCG brands, encouraging and amplifying user generated content is a way to build authentic and engaged communities ...

Marketing disasters teach you what not to do through 10 epic brand fails that cost millions and became cautionary tales for ...

Variety's Entertainment & Technology Summit brought top executives, marketing leaders and creators for a day of panels and ...

Trips and visits to bars and adult entertainment clubs are just some of the reasons Aurora Mayor John Laesch has given to ...

Accor has unveiled “Table For,” a new culinary group set to redefine hotel dining across Australia and New Zealand, with ...

Modern brands expect personalization, data, and enterprise-grade delivery that fragile stacks can’t provide. But are agencies ...

Within marketing, there are a whole variety of roads you can take, specialties you can pursue, and careers you can choose.