TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience ...

Below are examples of approved marketing campaigns that successfully incorporate the UAB brand. Every marketing campaign should have a launch and end date and be submitted for marketing approval prior ...

Marketing to Gen Z requires a fresh approach that resonates with their values and preferences. This generation seeks authenticity in brands, favoring those that prioritize real connections over ...

Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, as in the following five digital marketing examples. 1. Target the right ...

Augmented Reality (AR) and Virtual Reality (VR) are game-changers in experiential marketing. They allow brands to create immersive experiences that are both memorable and engaging. For example ...

You can't wave a wand and suddenly double your revenue in 30 days. In this article, I'll walk you through four real-world examples of business owners who set goals and used email marketing ...