The campaign, Sun Portraits, was executed in Phalodi, Rajasthan, with the objective to raise awareness about long-term ...

Wayvia, the omnicommerce enablement leader, today announced the launch of Shoppable Next Generation, a landmark evolution of its flagship shoppable media platform built for the era of AI-enabled ...

Outdated tracking can’t keep up with privacy changes. Unify first-party data, attribution, MMM, and incrementality to measure ...

Meta’s new Google Tag Manager template simplifies Pixel setup, making cross-platform tracking faster and more consistent for ...

From smooth coffee blends to iconic sneakers, some celebrity endorsements have become cultural phenomena. Join us as we explore the most unforgettable marketing campaigns led by stars like Michael ...

Kimberly Storin, Zoom's chief marketing and communications officer, was interviewed for Business Insider's CMO Insider video series. Zoom's ad campaign with former SNL star Bowen Yang was created by ...

Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

A new Pittsburgh-branded marketing campaign titled “Forge On” — including bus wraps — will take over the Washington, D.C., metro area in June. Emily Hatfield, vice president of marketing and ...

Many advisor marketing campaigns fail for one simple reason: they were never tied to a measurable business goal. Tina Powell explains why impressions and click-through rates are not enough, and why ...

Abstract: Uplift modeling (or incremental response modeling) is a technique used in many business applications to estimate the causal impact of an intervention. In the potential outcomes approach, it ...