Best Buy did not disclose the expense amount for the new marketing campaign and brand updates, but noted it was linked to the company’s large-scale Best Buy 2020 growth strategy. See all stories ...

Best Buy, a Criteo client since 2015, began testing the platform in the first half of 2022, along with media agency rollup GroupM. The retailer launched its own network, Best Buy Ads, in January.

UK-founded creative consulting startup BeenThereDoneThat on Tuesday said it has raised a $7 million Series A round, funding it plans to use to expand its team and launch into a new vertical.

Best Buy has built a 70,000-square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network. This week the ...

Dive Insight: Best Buy is vying to combat lackluster tech sales with a brand refresh that arrives in time for the back-to-school shopping season, which is again expected to be a rough period for tech ...