But in an era of fragmented attention spans and evolving viewing habits, brands don't need a seven-figure ad buy to ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie Lieberman, who joined Starbucks late last year.

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Imagine: You're in charge of marketing for a major automaker, and your biggest competitor just recalled thousands of vehicles ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.